About Ariel Loves

Hi, I’m Ariel.
I started Ariel Loves after years of scouring vintage stores, playing fashion fairy godmother to friends, and informally studying fashion history.

The name Ariel Loves comes from the belief that we should only put out what we love in the world: that means no fast fashion, no overconsumption, and certainly no boring pieces.

In the past year, I’ve realized my love of vintage extends far beyond selling pieces in a shop—activities like sewing, education in textiles and history, and inspiration from around the world all contribute to the ways I see and share vintage. So that’s what you’ll find here—a little bit of everything, meant to inspire the way you approach secondhand clothing and accessories. I hope you love what you see!

Yours,

Ariel